Inside  R I E N  The Label

Founded in 2019 by two sisters, Renee (22) and Sophie (24) Poortman.

Rien The Label is built on a concept created for social creative girls, who want to be unique and responsible. From an early age we often visited our mother in her retail showroom. We loved to see all the clothing and drawings and knew that we wanted to have our own clothing brand when we got older.

We noticed that it can be difficult as a young women to be unique in what you wear. You often see someone else with the same item, because you both bought it at a major international retailer. The problem is that these are the only affordable places for trendy items for most young women, even knowing the social and geographic issues.

We, at Rien the label, want to combine unique items with a responsible mind. This way we want to make fashionable items in a responsible manner affordable for youthfull women. That's why we keep up with the trends, think about the consequences for the climate when producing and ensure good working conditions for employees.

Our collection is carefully selected. We try to use as little plastic as possible and to only use fabric substance that can be recycled. We sell product made out of left-over fabrics and do not throw away any damaged products, check out our Almost Perfect page!  

We consider doing good and making a change as important, even when it has a small impact. And hope to this pass it on to young women.

​